“Well-being is born from freshness” is the new DimmidiSì claim

Skills Digital Media PR & Events
Brands and clients DimmidiSì
Industries Food
Project description

The brand, which is the leading producer of fresh ready meals, commissioned the agency to achieve its goal of creating brand awareness and presenting an every-wider range of excellent, top quality, fresh products. The agency created a communications strategy around the new claim: "Well-being is born from freshness”, adapting it to the various media.

The strategy extends from the TV campaign, in which each product is tasted by the characters at different times of the day, to the website (soon to be online with a new release), which will focus on different consumption situations and targets. It also includes activities in the social networks, and product campaigns in the consumer and trade press, media relations, events and special initiatives.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX +39 0231830833

Piazzale delle Belle Arti 2
00196 Rome - Italy
P. +39 0645428149
FAX +39 06 92912223

Mauro Di Rosa

Franco Di Rosa