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Product print campaign – Le Insalate fresche, La Frutta fresca and Le Zuppe fresche ad
Product trade print campaign – Il Purè fresco and Il Frullato fresco ad Outdoor
Il Frullato fresco Made in Italy ad
The brand, which is the leading producer of fresh ready meals, commissioned the agency to achieve its goal of creating brand awareness and presenting an every-wider range of excellent, top quality, fresh products. The agency created a communications strategy around the new claim: "Well-being is born from freshness”, adapting it to the various media.
The strategy extends from the TV campaign, in which each product is tasted by the characters at different times of the day, to the website (soon to be online with a new release), which will focus on different consumption situations and targets. It also includes activities in the social networks, and product campaigns in the consumer and trade press, media relations, events and special initiatives.