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|Skills||Advertising Digital Technology|
|Brands and clients||Istituto Europeo di Design|
|Industries||Culture Home & Design|
Riding an ultra-innovative bike resembling a rough sketch, or carrying a glam and original bag inspired by the table on which it was designed. These are just two of the five new ad ideas that ItaliaBrandGroup elaborated for the European Institute of Design. This Italian-led international school works in the fields of Design, Fashion, Visual Arts and Communication. The slogan “Your ideas, at work, immediately” clearly expresses the Institute’s proposed method, a creative “gym” where talent can be fostered and trained right from the first day of the course. The new website www.ied.it is in line with the press campaign: the agency has chosen an approach that goes beyond the concept of a traditional navigation process, instead offering the user the possibility of designing his/her own future on a totally blank page where individual interests and talent can be expressed.