The zebra and its indomitable nature are the protagonists of the Juventus new season tickets

Skills Advertising Digital
Brands and clients Juventus
Industries Sports & Leisure
Project description

“The zebra, which evolved side by side with the most ferocious and sly of predators, is a wild animal and almost impossible to tame. If it were not so, it would not have been able to survive in a habitat like the African savannah where natural selection and competition is cutthroat.” The 2014-2015 season ticket campaign for Juventus embodies the spirit of the black and white iconic figure - scrappy, unpredictable and rebellious.


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Mauro Di Rosa

Franco Di Rosa